K-Pop Demon Hunters Is Coming to LEGO
LEGO and Netflix announced in February 2026 that K-Pop Demon Hunters will be joining the LEGO product lineup in summer 2026. The partnership brings one of 2025's biggest entertainment phenomenons to brick form, following the animated film's record-breaking performance with over 500 million streams and the associated K-pop group HUNTR/X reaching number one on the Billboard Hot 100.
The first confirmed set from the collaboration, 72537, will feature Derpy, described by LEGO as a beloved supernatural tiger, and Sussie, a magpie character from the franchise. LEGO officially teased the partnership with an image of Derpy knocking over a flowerpot in what the community immediately recognised as the character's distinctive playful personality from the film.
K-Pop Demon Hunters occupies an interesting cross-media space, simultaneously a Netflix animated film and a genuine K-pop music project with chart success independent of the movie. The LEGO partnership adds physical products to that ecosystem, giving fans of both the music and the animation a tangible way to engage with the franchise.
Summer 2026 release, approximately August 1 2026
What We Know About the First Set
Leaked information from reliable sources suggests set 72537 will contain approximately 825 pieces at a price of $69.99 USD, with a summer 2026 launch window. These figures have not been officially confirmed by LEGO as of the initial announcement, but the piece count and pricing are consistent with other LEGO entertainment collaboration sets at this tier.
Whether the figures in the set will be minifigures or minidolls has not been officially confirmed. Given the target demographic for K-Pop Demon Hunters, which skews toward a teenage and young adult female audience, LEGO's history of using the minidoll format for properties like Friends and Disney Princess suggests that format may be more likely for this set. The LEGO community has discussed both possibilities extensively.
The set's official LEGO.com page or product reveal is expected closer to the launch window, which is currently understood to be approximately August 1, 2026. Until the full reveal, set numbers, piece counts, and pricing should be treated as preliminary rather than confirmed details.
K-Pop Demon Hunters: The Entertainment Phenomenon
K-Pop Demon Hunters began as a 2025 Netflix animated film that blended supernatural action with K-pop music and aesthetic culture. The film's protagonist group, HUNTR/X, is both a fictional K-pop girl group within the story and a real music act whose songs were released as part of the film's promotional campaign. The group's music took on a life of its own, charting globally and reaching Billboard Hot 100 number one.
The crossover appeal of the franchise is what makes it a compelling LEGO partner. K-pop has a globally engaged fanbase with strong purchasing habits around official merchandise, the animated film has a broad streaming audience, and the supernatural action elements appeal to viewers who might not typically follow K-pop. LEGO's ability to capture all three audiences in a single product line is the commercial logic behind the partnership.
Netflix has collaborated with LEGO on other properties previously, and K-Pop Demon Hunters represents the continuation of a relationship where streaming-original content generates physical product line extensions. Stranger Things, Squid Game, and now K-Pop Demon Hunters have all found their way into LEGO's licensed portfolio through the Netflix channel.
More Sets Expected in 2027
LEGO and Netflix have indicated that additional K-Pop Demon Hunters sets are planned for 2027, suggesting the collaboration is intended as an ongoing product line rather than a one-off tie-in. For fans of the franchise, this means the summer 2026 debut is likely just the beginning of LEGO's representation of the property.
The 2027 expansion could include additional characters from HUNTR/X's group roster, antagonist supernatural figures from the film's narrative, or scene-specific playsets based on key moments from the story. Given how the franchise blends music performances with action sequences, there is significant creative potential for a variety of set types at different price points.
Collecting the first wave at launch is advisable for fans who want to own the early release history of what could become a significant multi-year LEGO product line. First-wave sets from entertainment collaborations that subsequently expand tend to hold value well, and the cultural momentum behind K-Pop Demon Hunters at the time of announcement makes this an attractive early investment.
Should You Buy LEGO K-Pop Demon Hunters Sets?
For K-Pop Demon Hunters fans, the answer depends on how much the franchise means to them compared to what information is confirmed. With official pricing and piece counts still to be finalised, the decision is necessarily provisional. However, the combination of strong entertainment IP, Netflix distribution reach, and LEGO's proven ability to produce quality entertainment sets is a promising foundation.
For general LEGO collectors who follow entertainment collaborations, the summer 2026 release offers a chance to be early on a brand-new franchise that has clear commercial momentum behind it. The K-Pop Demon Hunters audience is large and engaged, which typically translates to strong initial demand for LEGO products based on the IP.
Watch LEGO.com and official Netflix channels for the full product reveal, expected in the months before the summer 2026 launch. When the confirmed piece count, pricing, and figure format are revealed, the buying decision will be much clearer for fans considering whether to invest in the collection from day one.
